Taiwanese soap company denied trademark because name ‘refers to gay sex’

A soap company in Taiwan was refused its trademark application because its name 'refers to gay sex' and could be 'detrimental to public order or good morals.'

The owner of Soap Picker Studios, Miss Chiang, posted a letter from the Intellectual Property Office on Facebook that said the term 'pick up the soap' referred to 'gay men’s sexual behavior' and gave 'unpleasant impression.'

Jiang has already appealed the decision.

Kris Chu, who designed the logo, said the IP office’s action was 'not only arrogant, but also discriminatory.'

he added that the IP office could only suggest changes to a logo, but could not withhold registration even if the suggestion was ignored.
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